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H&M's COS Brand Will Launch US E-Commerce in 2014

Image via <a href="">COS</a>
Image via COS

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COS, H&M's minimalist, higher-end sister brand, is officially coming to the US in the form of a brick-and-mortar store in New York City as well as an online shop. The store is set to open in spring 2014, while the site will launch sometime in 2014, per a release. The official announcement follows H&M's US presie's assurance last March that the brand is on its way.

The store will reside in Soho because that's where the cool kids are and have you been to the site lately? It's like Céline for people with normal sized wallets. Fingers crossed that H&M's e-commerce launch this summer paved the way for a smooth, speedy and non-delayed site launch in 2014.
· H&M's Cos Brand Is Definitely Coming to America [Racked]
· H&M Launches US E-Commerce With Home, Plus-Size, Maternity [Racked]