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Racked Golden Ticket: How You Can Win Entry to NYFW

Golden Ticket Prep
Golden Ticket Prep

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Twice yearly, the fashion set convenes on New York for a series of high-profile runway shows and presentations. These massive events are heavily secured and entirely private, despite the odd show crasher. That is, until now.

This week, Racked will be handing out passes to some of the most exciting runway shows on the docket. The giveaways will take place on the streets of New York City at pre-disclosed locales. Here's where it gets really fun: Each ticket will be hidden within the wrapper of a chocolate bar. The Racked street team will be handing out hundreds of bars; just unwrap to see if you're headed to Fashion Week. We'll be announcing each giveaway location right here this week, so keep tuned to this space for details.
· Coming This NYFW: The Racked Golden Ticket Giveaway [Racked]