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The Upton via Vanity Fair
For Vanity Fair's 100th anniversary, the mag couldn't put Jackie Onassis on the cover and call it day considering WWD, Gawker, and more called them out for regularly featuring dead celebrities to sell magazines. So instead, they dressed Kate Upton up like Marilyn Monroe and had her blow out a candle.
But not to worry for the reader who doesn't mind when the mag uses the past (according to WWD and VF's sales count, there's a lot of you): There's plenty of actual vintage imagery promised in the pages, including "portraits by Leibovitz, Mario Testino, Bruce Weber, and Edward Steichen, plus illustrations from the Jazz Age" to look forward to. Also find the "anniversary hub" on vanityfair.com for archival and original content, plus videos, slide shows, and even Spotify playlists. We'll see if this reenactment of the past sells as well as actual Audrey, Jackie, Diana, or Marilyn throw backs.
· Introducing Vanity Fair's 100th Anniversary Issue, Featuring Cover Model Kate Upton [Vanity Fair]
· Kate Upton Gets That US Vogue Cover [Racked]
· Twitter and the September Issue: A Comparative Study [Racked]