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Online Shopping

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The story of One Kings Lane—a home decor flash sale site launched by two women in 2009 that's now valued at $440 million—is remarkable. Perhaps even more interesting is how the duo, Alison Pincus and Susan Feldman, avoided the troubles of fellow flash sale competitors: by curating high-end, hard-to-comparison-shop brands. [NYM]