American Apparel's Tumblr"> clock menu more-arrow no yes

Filed under:

American Apparel's Latest Model Sports Peyos, Shtreimel

Image via <a href="">American Apparel's Tumblr</a>
Image via American Apparel's Tumblr

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Yoel Weisshaus, a Brooklyn-born Hasidic Jew, is one of American Apparel's newest faces. American Apparel describes him as a "peasant with chutzpah," something that Weisshaus didn't dispute in a chat with the Jewish Telegraph. "I am a peasant because we are all peasants, here in Amerikeh. Here, we work harder than we live!" he said. The campaign, which features the Bergen Community College-student posing in black slacks and a white button down, just went up this week.

So, is this exploitative stunt casting for Rosh Hashanah? The Gloss calls the move "provocative," though it's certainly a much different flavor of provocative than American Apparel is usually peddling. Weisshaus, for one, seems pretty happy with his model turn and has a habit of seeking the spotlight. Read more about the man and his causes here.
· Yoel Weisshaus [Official Site]
· Meet Yoel Weisshaus [American Apparel]
· Which of these things is not like the other? [JTA]
· Yoel vs. the Port Authority [NYP]