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Shoving, Booze, Celebs, MAYHEM: Lim x Target's Press Preview

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Image via <a href="https://twitter.com/TargetStyle/status/375762387229347840">Twitter/@abullseyeview</a>
Image via Twitter/@abullseyeview

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Last night, we headed to the press preview event for the Phillip Lim for Target collection, and like Diddy at Burning Man, we will never be the same. For a frame of reference, doors opened around 7:00pm and we were in by 7:15pm. What we found was outright pandemonium around a barren landscape that was, at some point we're told, filled with Phillip Lim goodness.

Most people were headed for the sweaters and bags. When all those items ran out, several wily members of the mob (who we totally want on our team if the apocalypse goes down tomorrow) stood guard around the stock room. Once the man working the floor came out with bags lining his arms, they bombarded him and picked him clean before he could get to the display table. Items that were left on the shelf included the men's leather jacket and some women's white button downs. Everything else was taken. Below find a play-by-play of the general madness seen at the press preview. If it was any indication of what's to come, start greasing your elbows and/or working out your online shopping muscles. You're going to need it come September 15.


· Details of Target's 8,100-Mile Cross-Country Phillip Lim Tour [Racked]
· BOOM: See the Entire 3.1 Phillip Lim x Target Collection [Racked]