American Eagle Outfitters is embracing the great outdoors. In a partnership with the US Department of the Interior, the apparel company last week gave a $1 million pledge towards the development of the next generation of outdoor conservationists.
American Eagle's charity donation will go toward the 21st Century Conservation Service Corps (21CSC), a program launched by the Obama administration which works to protect, enhance, and restore America's natural resources. 21CSC's current goal is to raise $20 million and prepare 100,000 trainees, including young people and veterans, for public land vocation.
"At American Eagle Outfitters, we believe that business can be a source of both economic development and a force for social growth and justice," Helga Ying, vp of external engagement and social responsibility at American Eagle, told Racked in an email. "Delivering these two goals in good balance provides the ultimate returns to shareholders and society, and we hope our investment and involvement in the 21st Century Conservation Service Corps precipitates participation from many more businesses."
"American Eagle Outfitters has a long history of philanthropy, conservation and volunteerism and I applaud them for this unprecedented commitment to the youth initiative," Secretary of the Interior Sally Jewell said at a press conference. "This lays a strong foundation toward reaching our goal to provide positive experiences for young people and veterans on our public lands that offer both employment and meaningful connections to the outdoors."
American Eagle is one of a several companies who've been stressing nature recently. In October, sports apparel company New Balance launched a sneaker collection inspired by America's National Parks. And later this year, British designer Stella McCartney will launch an eco-friendly denim line.
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