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Jezebel, the Gawker-affiliated feminist site, is offering $10,000 to any snitch at Vogue who'll offer up un-retouched images of Lena Dunham. Their reasoning is ostensibly because the magazine, "has [featured] a woman who rightfully declares that her appearance, with all of its perceived imperfections, shouldn't be hidden and doesn't need any fixing." Also, "This is about Vogue, and what Vogue decides to do with a specific woman who has very publicly stated that she's fine just the way she is, and the world needs to get on board with that. Just how resistant is Vogue to that idea? Unaltered images will tell."
It's a call back to much earlier times when Jezebel was just making a name for itself in the wild west of the 2007 internet. Back then, they promised $10,000 for any unretouched celebrity on any magazine. The result was Faith Hill on Redbook—one of the site's first coups. Thanks in large part to Jezebel's stunt, it's common knowledge that magazines—and especially Vogue—extensively reshape small, large, old, young, actresses, singers, ingenues of vague importance, etc.
In a weird game of "who is the evil one here?" Vogue is treating Lena like any other celebrity that lands one of their fawning features and Jezebel is using Lena's body for their own gain. See below for what Twitter has to say about it.
@amandamull It's concern trolling at the highest order.— YouLikeCookies (@YouLike_Cookies) January 16, 2014
@eiffeltyler what exactly do they stand to gain by that? She's not the one who photoshopped herself. It's so unnecessary. Never liked them— The Madam-Editor (@TheMadamEditor) January 16, 2014
Sometimes you know something will make a certain segment of your readership mad and do it anyway because the ROI is worth it. This? Uh.— Amanda Mull (@amandamull) January 16, 2014
Feel free to leave your thoughts in the comments below, or head on over to Jezebel where the comments are really extensive.
· We're Offering $10,000 for Unretouched Images of Lena Dunham in Vogue [Jezebel]
· Official: Lena Dunham Got Her First Vogue Cover [Racked]