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Success Stories

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With more than 700 employees, SoulCycle's founders say that they have had to learn how to transition from entrepreneurs to leaders. One of the secrets to growth, they say, is creating a strong culture. "Culture is caught and not taught," said co-founder Elizabeth Cutler. "You have to make sure that you have people around you who really understand the DNA of your business and of what you're trying to accomplish." [FastCo]