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The writers of Business of Fashion popped backstage at Givenchy menswear show today, where they were met with an interesting request: To put their phones in a plastic sandwich baggie (H/T The Cut). Riccardo Tisci was attempting to prevent pre-show leaks, not enforce some sort of Fashion Week digital detox. BoF Instagrammed the bag (sage nods at the implications all around) and noted:
The latest innovation in fashion show security technology? The plastic bag. Everyone backstage at Givenchy had to place their phones in sealed plastic bags to prevent social media leaks from backstage. Discuss.Now brands just have to figure out how to prevent all the unflattering and downright bad Instagrams during the show.
· Business of Fashion [Instagram]
· Chanel's Linlithgow Show: Instagram Fail? [Racked]