clock menu more-arrow no yes

Filed under:

American Eagle Drops Photoshop For New Lingerie Ads

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

American Eagle Outfitters is boldly going where few brands have gone before. They're featuring unairbrushed women in their spring lingerie ads for Aerie. Said a spokesperson to Good Morning America, "We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign."

The images, placed in Aerie stores and on ae.com, loudly proclaim that they're not retouched. It might sound like a publicity move much like Dove's "real beauty" campaign, but it does offer shoppers a true look at how each bra will fit their frame. Online, users can search by size and the resulting images will feature Aerie models with the same measurements. "They work as models," said the spokesperson. "The difference is, these girls would never be cast as lingerie models."