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What to Expect From Forever21's Pricier New Shoe Line

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While the days of $29.99 shoes are not over at Forever21, the bottom-dollar trend factory is launching a slightly more elevated footwear line. The so-called leather collection will start with ten pairs and retail from $49 to $79. Linda Chang, the chain's GMM, told WWD, "Our fans have interest in owning multiple pairs of shoes for different purposes, and this exclusive collection will allow them to pick from ten styles ranging from metal-tip clogs with stained wooden heels to distressed genuine leather high-top sneakers." Chang notes that part of the retailer's goal is to bring in a different customer base since "the breadth of this line extends beyond what most of our consumers believe is the Forever 21 brand." This new push for quality will be available at some point today online and on January 10 in stores nationwide.

· Forever 21 Expands Footwear Line [WWD]
· Forever21 Is Bringing Back Jelly Shoes With the Help of Mel [Racked]