Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Target Hit With Another Crisis: Holiday Gift-Card Screw Up

Image <a href="">via</a>.
Image via.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This has not been a good holiday season for Target. After a securities blogger uncovered a massive breach in Target's systems over Black Friday and the weeks following, it was revealed that credit and debit card data had been stolen from some 40 million customers. Then, Target confirmed that shoppers' encrypted pins had also been lifted in the heist. The store has been dealing with the fallout of this, the second largest data breach in US retail history, for weeks.

Now, the retailer is facing another, admittedly smaller, crises: A portion of the gift cards it sold over the past month were not properly activated. The company's spokesperson apologized for the mistake and said that customers can bring their cards to their local Target guest service desk for assistance. Per NPR, Target, "promised to honor all gift cards and said that fewer than one-tenth of 1 percent had been affected by the problem."
· Target Says Some Of Its Gift Cards 'Not Properly Activated' [NPR]
· Woman Allegedly Waited Six Hours for Target's Customer Service [Racked]
· Target Confirms Encrypted PINs Were Stolen As Well [Racked]
· Credit Cards Stolen From Target Shoppers Hit the Black Market [Racked]
· Security Breach at Target Could Affect 40 Million Customers [Racked]