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Coach has won a lawsuit against a Fort Lauderdale, Florida flea market that habitually sold knock-off Coach products, reports WWD. The outdoor market, named Swap Shop, had been selling the fakes for at least ten years. Coach's general counsel said that the company was excited about the verdict—not for the money, but for the effect it might exert on the counterfeit business at large.
Coach's knockoff-policing program, Operation Turnlock, has pursued a 700 cases since its creation and according to its lawyer, they've haven't lost one yet. As part of the deal, Coach will continue monitor the Swap Shop and bring the axe down if they see any fakes being sold.
· Coach Gets $5.5M in Fakes Case Settlement [WWD, sub req]
· Coach Reveals New Less-Is-More Approach [Racked]