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One King's Lane Ladies Introduce Their Next Home Run

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One King's Lane, the decor e-tailer built from a flash sale model in 2008, turned out to be a serious win for founders Alison Pincus and Susan Feldman. Even as fashion-related sites like Gilt Groupe and the similarly curatorial-focused Fab fell slowly by the wayside, the company sustained millions of members and shining investments. Now, as One King's Lane also shifts away from flash sales, they're launching a new venture: Hunter's Alley. It's a peer-to-peer marketplace in which they curate vintage and one-off contemporary pieces of furniture, decor, accessories, books and more from lightly-vetted sellers. The site went live today.

We sat down with One King's Lane co-founder and Hunter's Alley founder Alison Pincus plus Hunter's general manager Andrea Stanford to discuss what it takes to follow up a home run brand with a sophomore grand slam (we promise there are no more sports metaphors ahead).

This interview has been edited for length and clarity.
· Hunter's Alley [Official Site]
· Comparison Shopping Exposes Fab's Huge Price Discrepancies [Racked]