clock menu more-arrow no yes

Filed under:

Huh: Tommy Hilfiger is Throwing an NYFW Instagram Party

The designer at his NYFW show in September. Photo via Getty.
The designer at his NYFW show in September. Photo via Getty.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tommy Hilfiger has been in the fashion industry a long time, but that doesn't mean he isn't on the cutting edge. It doesn't mean he isn't cool or "with it." Just check this out, kids: Hilfiger is inviting you to an "InstaMeet," aka an Instagram party, for his Fashion Week show. Fashion Times reports that Hilfiger will host 20 select New York City-based Instagrammers for the event. They will view, and copiously photograph, his fall 2014 collection.

Said the CMO of Tommy Hilfiger group of the move, "We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show." They've already selected two hashtags for the event: #tommyfall14 and #nyfwinstameet.
· Tommy Hilfiger Revealed Plans for New York Fashion Week Show [Fashion Times]
· How NYFW Is Trying To Get Its Swagger Back [Racked]