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Intelligence

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's now scientifically proven that online shoppers' eyes are drawn to Victoria's Secret models' cleavage. Fast Company talked with software company EyeQuant, which tracks exactly where people fix their gaze on shopping websites. Shoppers look at boobs, yes, but big text, branding, and the word "free" might not actually be as enticing as web designers and marketers think. [Fast Company]