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Lupita Nyong'o Laughs It Up in Miu Miu's Spring Video

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Miu Miu released its campaign video to accompany the print ads for the spring 2014 collection, which also stars Lupita Nyong'o, Elizabeth Olsen, Elle Fanning and Bella Heathcote. And this is a Miu Miu video, so don't expect the inspiration to be, like "color" or "beats" or what have you. Shot by photographer duo Inez and Vinoodh, the explanation involves techno, video games, and Hollywood:

We dive into a techno interpretation of the SS14 collection, starring a new generation of Hollywood talent. With video game speed and sounds, we discover the four actresses' imaginary bedrooms through the liquid slide projections created by overlaying the footage with magnificent patterns of the Miu Miu prints.
That all translate to a minute-long epilepsy-inducing romp that will wake you up and get you straight pumped to start the day.


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