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China's 'Street of Fakes' Has 'Sffcccks Coffee,' 'H&N' and 'Zare'

Image via <a href="">The Shanghaiist</a>
Image via The Shanghaiist

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Wuxi, a small town in southern China, has attracted the ridicule of fellow Chinese for its so-called "street of fakes." The buildings bear logo-ed signs beckoning folks to "Sffcccks" (have fun pronouncing that; it's supposed to look like Starbucks), "Zare" (Zara), and "H&N" (H&M). The stores are all locked and vacant, but the signs are "designed to create a shopping atmosphere," according real estate reps from the area, which hope that they'll increase the buildings' appeal to prospective property buyers.

Wuxi is just a two hour drive from Thames Town, the full-scale model Tudor town that's now used primarily as a wedding photo backdrop. The whole creating-fake-edifices-to-attract-various-things ploy is not working out for the area. Any other ideas?
· On This Street in Southern China, You Can Visit Starbucks Coffee—or Rather, 'Sffcccks Coffee' [SCMP]
· This Is the Fake European Town That Exists Entirely for Chinese Wedding Portraits [Racked]