Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Wuxi, a small town in southern China, has attracted the ridicule of fellow Chinese for its so-called "street of fakes." The buildings bear logo-ed signs beckoning folks to "Sffcccks" (have fun pronouncing that; it's supposed to look like Starbucks), "Zare" (Zara), and "H&N" (H&M). The stores are all locked and vacant, but the signs are "designed to create a shopping atmosphere," according real estate reps from the area, which hope that they'll increase the buildings' appeal to prospective property buyers.
Wuxi is just a two hour drive from Thames Town, the full-scale model Tudor town that's now used primarily as a wedding photo backdrop. The whole creating-fake-edifices-to-attract-various-things ploy is not working out for the area. Any other ideas?
· On This Street in Southern China, You Can Visit Starbucks Coffee—or Rather, 'Sffcccks Coffee' [SCMP]
· This Is the Fake European Town That Exists Entirely for Chinese Wedding Portraits [Racked]