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Pin by pin, Pinterest is ever so quietly and steadily taking over the internet. As Wired reports, the social sharing platform is now valued at 4 billion dollars and according to a new study, has overtaken email as the most popular way to share digital content.
Pinterest is only dwarfed by Twitter and Facebook in that regard, though the tables could shift in the future. This morning, Forbes has the news that Pinterest, along with Twitter and Tumblr, are starting to poach revenues from Facebook. Forbes cites this Adobe report which found that Pinterest's jump in revenue per visit (aka users clicking on an item and then purchasing it) increased 244% this year. Facebook, although still a giant, only saw a 72% boost. "Pinterest even overtook Facebook for referring revenues in the fourth quarter in the United Kingdom, and Adobe expects it to blow past Facebook's revenue per visit in the U.S. this year," details Forbes.
As more and more users join the platform, Pinterest's developers are creating new tools to surface pins. Yesterday, they unveiled "Interests," which are basically tag pages customized for each pinner. So, for example, if your pins include Claudia Schiffer, hairless cats and overalls, your Interests page would include all of those topics. Click on one and you'll see relevant content from the wide world of other pinners.
Pinterest's popularity is attracting advertiser attention, too. That means a future filled with sponsored pins—a development that Pinterest co-founder and CEO Ben Silbermann announced he was working on last fall. They are promised to be "tasteful," "transparent" and "relevant."
· Pinterest more popular than email for sharing content online [Wired UK]
· Pinterest, Twitter And Tumblr (Yes, Tumblr!) Are Starting To Steal Revenues From Facebook [Forbes]
· It's going to be an interesting year [Pinterest Blog]
· Pinterest Allowing Brands to Stream Hot Pins On Their Sites [Racked]
· Here's a Peek at J.Crew's Pinteresting November Style Guide [Racked]