Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Instagram's Most Famous Butt Belfies All the Way to the Bank

Image courtesy of CIRRUS Fitness
Image courtesy of CIRRUS Fitness

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jen Selter, owner of the single most recognizable butt on Instagram, has begun her journey to "become the next Jillian Michaels" thanks to her first endorsement. CIRRUS Fitness, purveyor of "authentic collegiate and professional sports licensed fitness equipment," signed the workout enthusiast to create her own line of product. The Jen Selter line, scheduled to launch later this year, will include gym equipment that her 3 million followers have already seen her use to show off her derrière while toning it—things like yoga mats, stability balls and medicine balls.

"I believe in motivational fitness," Selter said in a press release. To prove it, she'll also offer workout tips and tricks on her social media accounts, of which the "About Jen Selter" section of the press release says, "Jen's impressive Instagram following has eclipsed some of the most well-known stars including Kobe Bryant, Serena Williams and Chris Paul, and is quickly approaching Bruno Mars. Her loyal fans include Rihanna, Shaquille O'Neal, Channing Tatum and Kevin Hart among many others who she inspires with her daily fitness routines."