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Jen Selter, owner of the single most recognizable butt on Instagram, has begun her journey to "become the next Jillian Michaels" thanks to her first endorsement. CIRRUS Fitness, purveyor of "authentic collegiate and professional sports licensed fitness equipment," signed the workout enthusiast to create her own line of product. The Jen Selter line, scheduled to launch later this year, will include gym equipment that her 3 million followers have already seen her use to show off her derrière while toning it—things like yoga mats, stability balls and medicine balls.
"I believe in motivational fitness," Selter said in a press release. To prove it, she'll also offer workout tips and tricks on her social media accounts, of which the "About Jen Selter" section of the press release says, "Jen's impressive Instagram following has eclipsed some of the most well-known stars including Kobe Bryant, Serena Williams and Chris Paul, and is quickly approaching Bruno Mars. Her loyal fans include Rihanna, Shaquille O'Neal, Channing Tatum and Kevin Hart among many others who she inspires with her daily fitness routines."