clock menu more-arrow no yes

Filed under:

Axe Takes on Love and War in Its Super Bowl Commercial

Still from video below
Still from video below

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When its not threatening to send young men into space or actually sending young boys to the nurse's office, Axe Body Spray is really just about love, you know? The producer of olfactorily offensive male beauty products just released its Super Bowl spot promoting its new flavor called "Peace." The commercial is replete with combat imagery and the '60s sexiest war protest tagline.

· Axe Bodyspray Will Send 22 Young Boys Into Space [Racked]