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Amazon Is Going After Square's Bread And Butter

Image via <a href="http://www.pcworld.com/article/240743/amazon_announces_199_kindle_fire_tablet_clutch_of_new_kindle_e_readers.html">PC World</a>.
Image via PC World.

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Last night, the Wall Street Journal reported that Amazon plans to bring checkout systems built into Kindles to brick-and-morter businesses in the next few months. They explain that Amazon will likely go after smaller retailers, aka the businesses that are most likely to utilize Square to transact with customers on iPhones or iPads.

In-the-know sources told the paper that, "Amazon has considered allowing [merchants] to offer promotions or discounts through Amazon.com or its Amazon Local daily deals offers." The incentives will have to be good to make indie retailers switch from Apple and Square to Kindle, the tech equivalent of the uncool table in your high school cafeteria.
· Amazon to Offer Kindle Checkout System to Physical Retailers [WSJ]
· Amazon Can Ship You Things Before You Purchase Them [Racked]
· How Amazon is Using Its Brooklyn Studio to Do Fashion Right [Racked]