clock menu more-arrow no yes

Filed under:

Super Bowl

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This is a defense of the $4 million price tag for a company's 30-second Super Bowl spot by an ad guy (who has stock in keeping companies willing to pay that much.) Still, his argument is pretty sound and his words are pretty lyrical. For example: "But if you want to give your brand or product instant notoriety and the buzz of a billion bees, there's nothing like the Super Bowl." [Forbes]