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The College Republican National Committee thinks that the best way to get millennial women to listen is by dressing up political campaigns as episodes of Say Yes to the Dress. In their latest ad campaign for Florida governor Rick Scott, a young woman goes wedding dress shopping with her entourage and they all debate the differences between one dress (Rick Scott) and the other, less desirable dress (opponent Charlie Crist). The campaign ends with a voiceover telling the audience, "Sometimes it's hard to let go of old styles but it all worked out in the end because Brittany said 'yes' to Rick Scott."
The Wall Street Journal reported that CRNC chairman Alex Smith believes that these ads are what the Republican party needs to seem culturally relevant to a "the generation that has their earbuds in and their minds turned off to traditional advertising."
· College GOP: Democrats Are Like a Bad Wedding Dress [WSJ]
· Here's What Obama Bought at Gap [Racked]
· Robin Givhan Has Michelle Obama 'Fashion Fatigue' [Racked]