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The New Women's Wear Daily Won't Be So Polite

Photo: WWD
Photo: WWD

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Jay Penske, the new owner of WWD, has some plans for the future of the paper. Two months after the paper was sold from Condé Nast to Penske Media, Penske brought together senior team members for a two-day meeting on how the paper is going to stop playing nice on the editorial front. According to Capital New York, Penske was very direct with senior staffers:

During one of multiple presentations he gave, Penske instructed a hotel waiter to enter the room with a glass of milk and piece of toast, and stop short—just as he called for the newspaper to reject "milk toast" coverage.

Penske was calling for a stronger point of view on all fronts, from the paper's fashion reviews to daily news coverage. Capital reported that Penske was also considering moving away from printing five issues of WWD per week to just one per week, and printing writer bylines along with fashion show review coverage.
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