Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

The New Women's Wear Daily Won't Be So Polite

Photo: WWD
Photo: WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jay Penske, the new owner of WWD, has some plans for the future of the paper. Two months after the paper was sold from Condé Nast to Penske Media, Penske brought together senior team members for a two-day meeting on how the paper is going to stop playing nice on the editorial front. According to Capital New York, Penske was very direct with senior staffers:

During one of multiple presentations he gave, Penske instructed a hotel waiter to enter the room with a glass of milk and piece of toast, and stop short—just as he called for the newspaper to reject "milk toast" coverage.

Penske was calling for a stronger point of view on all fronts, from the paper's fashion reviews to daily news coverage. Capital reported that Penske was also considering moving away from printing five issues of WWD per week to just one per week, and printing writer bylines along with fashion show review coverage.
· 'Fashion bible' girds for King Jay translation [Capital]
· Condé Nast Takes $500 Million Loss on Fashion Media Sale [Racked]
· Wow: Condé Nast Kicks Lucky Magazine Out [Racked]