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Abercrombie & Fitch Revisits Your Youth With New 'Fierce' Scents

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Photo: Abercrombie & Fitch
Photo: Abercrombie & Fitch

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Abercrombie & Fitch may have given up on logos, exclusivity, and its privileged marketing tactics, but the brand is still holding tightly to its Fierce fragrance line. In fact, for the first time ever, A&F is rolling out two new scents: Fierce Confidence and Fierce Intense.

Both are packaged in 1.7 oz. bottles but come with different price points: Fierce Confidence is retailing for $54 and Fierce Intense, the retailer's first concentrated scent, is $118. Fierce Confidence is available now, in stores and online, and Fierce Intense is currently in select stores and will be released online on October 15th.
· A&F Quarterly: The Story of Abercrombie's Highbrow, Controversial, Sort of Amazing Magalog [Racked]
· Abercrombie's New Strategy is No Logos [Racked]
· Abercrombie Attempts to De-Snobify Its Brand Statement [Racked]