Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Photos by Driely S. for Racked
BHLDN held a dreamy presentation yesterday, showing off upcoming bridal gowns, accessories, and lingerie, including spring 2015 and holiday 2014 (the latter hits their site today). The Urban Outfitters-owned bridal boutique is certainly in growth mode, adding new designers like Johanna Johnson, Something Blue, and Eddy K to a roster that currently includes Tadashi Shoji, Nicole Miller, and Catherine Deane. Gowns with embellished tops have done well for BHLDN, so there are plenty of delicately sequined, embroidered, and beaded options in the assortment. A company rep told us they're seeing an uptick in trumpet silhouette gowns, too, and long, cathedral veils.
Another area seeing a boost is intimates, which will get a wider selection of gorgeous robes and "getting ready sets" (a number have the requisite "something blue" worked in—smart merchandising move). See it all in our pretty, pretty pictures above.
· Ooh: Etsy's Best Wedding Buys In 43 Heavenly Pictures [Racked]
· Study: Big Honking Engagement Rings Are a Bad Marriage Omen [Racked]
· 11 Dreamy New BHLDN Gowns (and One Wedding Romper) [Racked]