Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Gap x Visionaire's Ultra-Cool Arty Collab Hits Frieze London

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gap's yearlong partnership with art magazine Visionaire is coming to an end, and for its final limited edition collaboration, Gap designed an exhibit and lounge at contemporary art fair Frieze London. From October 15th through 18th, the Gap Lounge at Frieze London will showcase 15 new T-shirts and sweatshirts and display all 30 previously released T-shirts screen-printed with artwork from past issues of Visionaire. All the T-shirts will be hidden behind doors that Gap Lounge guests can open, for an interactive element to the space.

"As a brand, we have a long history of supporting the arts and wanted to create a truly unique experience, bringing contemporary art to everyone. The Gap Lounge at Frieze allows visitors the opportunity to interact with the space and view the 2014 collection in its entirety," Gap's creative director and executive vice president of global design Rebekka Bay said in a press release. Gap's collaboration with Visionaire celebrates the brand's 45th anniversary.
· Gap Tees So Cool, You Have to Buy Them at Opening Ceremony [Racked]
· GQ-Approved Menswear Designers Have Hit Gap Shelves [Racked]