Gap x Visionaire's Ultra-Cool Arty Collab Hits Frieze London

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Gap's yearlong partnership with art magazine Visionaire is coming to an end, and for its final limited edition collaboration, Gap designed an exhibit and lounge at contemporary art fair Frieze London. From October 15th through 18th, the Gap Lounge at Frieze London will showcase 15 new T-shirts and sweatshirts and display all 30 previously released T-shirts screen-printed with artwork from past issues of Visionaire. All the T-shirts will be hidden behind doors that Gap Lounge guests can open, for an interactive element to the space.

"As a brand, we have a long history of supporting the arts and wanted to create a truly unique experience, bringing contemporary art to everyone. The Gap Lounge at Frieze allows visitors the opportunity to interact with the space and view the 2014 collection in its entirety," Gap's creative director and executive vice president of global design Rebekka Bay said in a press release. Gap's collaboration with Visionaire celebrates the brand's 45th anniversary.
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