Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Karl Lagerfeld, Anna Wintour, and Baz Luhrmann at the #CHANELN5 event in New York. #THEONETHATIWANT (Photo by Caroline de Maigret)
Chanel posted on its official Instagram account for the first time ever yesterday with a clip of its video teaser for Gisele Bündchen's new Chanel No. 5 campaign. After that first post went out to the brand's nearly 1.8 million followers, Chanel went on an Instagramming spree, uploading eight photos from a Chanel No. 5 event in New York.
Karl Lagerfeld, Anna Wintour, Baz Luhrmann, Gisele Bündchen, Lily Allen, Poppy Delevingne, Leigh Lezark, and Harley Viera-Newton all made it on there, although none of them were tagged. "Welcome to Instagram but don't forget to tag people," one commenter said.
· Teaser: Gisele Plays a Hot Surfer Babe in This Chanel No. 5 Film [Racked]
· Chanel Made a Fashion Victim Out of Poor Kim Kardashian [Racked]
· Chanel Stages Feminist Protest, But Was It Genuine? Racked]