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LoadingKarl Lagerfeld, Anna Wintour, and Baz Luhrmann at the #CHANELN5 event in New York. #THEONETHATIWANT (Photo by Caroline de Maigret)
Chanel posted on its official Instagram account for the first time ever yesterday with a clip of its video teaser for Gisele Bündchen's new Chanel No. 5 campaign. After that first post went out to the brand's nearly 1.8 million followers, Chanel went on an Instagramming spree, uploading eight photos from a Chanel No. 5 event in New York.
Karl Lagerfeld, Anna Wintour, Baz Luhrmann, Gisele Bündchen, Lily Allen, Poppy Delevingne, Leigh Lezark, and Harley Viera-Newton all made it on there, although none of them were tagged. "Welcome to Instagram but don't forget to tag people," one commenter said.
· Teaser: Gisele Plays a Hot Surfer Babe in This Chanel No. 5 Film [Racked]
· Chanel Made a Fashion Victim Out of Poor Kim Kardashian [Racked]
· Chanel Stages Feminist Protest, But Was It Genuine? Racked]