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H&M's upscale lifestyle brand & Other Stories has gone and secretly launched its online shop today, a full two days earlier then the scheduled grand opening. According to an email that the brand sent out today, the NYC store launch is still scheduled for October 17th but the online shop is currently open for business. In celebration of the early opening, they're offering 20% off site wide with code FRIENDS and free shipping until October 31st.
· & Other Stories [Official Site]
· At Last: & Other Stories Has a US Launch Date! [Racked]