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The North Face Experiment That Could've Never Worked in the US

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The North Face really freaked out a few shoppers in South Korea, all in the name of hilarious stunts. According to Ad Week, the retailer partnered with South Korean agency Innored to create a pop-up shop with an extreme sports twists. As shoppers innocently checked out puffy jackets, the floor slid out from under them, forcing them to cling onto a rock climbing wall. Watch the madness unfold in the video above.
· This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls [AdWeek]
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