Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Artsy, glasses-clad NYC DJ duo AndrewAndrew are the first designers to collaborate with Target Optical on an exclusive eyewear collaboration. The oversize frames are done up in AndrewAndrew's "exaggerated preppy" style and retail for $129, which includes frames and lenses. The styles debuted yesterday on Target Optical's site and at Target Optical locations.
If you're wondering who AndrewAndrew is, you're not alone. The Andrews are curious about how they landed a Target deal, too. "I don't know what possessed Target to think we're a good fit, but we're thrilled," one of them told the New York Observer. "They totally drank the AndrewAndrew Kool-Aid, hook, line and sinker. I don't even think they know our last names."
The AndrewAndrew Target Optical collection includes five unisex frames with 14 variations of shape, style and color, according to the Observer. Target Optical has an in-home try-on program, so customers can get four frames delivered and then buy the ones they want online.
· AndrewAndrew for Target Optical [Official Site]
· AndrewAndrew Hit Target [New York Observer]
· Target Trades Up-and-Coming Designers for Heritage Blankets [Racked]
· Less Than 3% Of Target's Sales Come From E-Commerce [Racked]