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Instagram-Famous 'Menswear Dog' Nets $15,000 a Month

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Wait, let me see that selfie again? Menswear Dog does the blue steel on Samsung Galaxy Note 4's advanced 16-megapixel camera. #MWDapproved #GalaxyNote4 @samsungmobileusa

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Not only does Menswear Dog dress better than you, there's a good chance he makes way more money than you, too. Fast Company reports that Bodhi the Shiba Inu's human owners Yena Kim and David Fung are pulling in $15,000 a month to dress their dog in snappy designer clothes and then take pictures to post on Tumblr and Instagram. That's right, the duo quit their full-time jobs to do this, because owning a pet that becomes a meme is the new American dream.

Indeed, Menswear Dog is managed by Ben Lashes, who also represents Grumpy Cat, and so far, Menswear Dog has been featured in campaigns for brands like Coach, Ted Baker, American Apparel, Brooks Brothers, Salvatore Ferragamo, ASOS, Hudson Shoes, Revlon, and Polyvore. He's also got a monthly contract with Purina on lock, and a book deal, naturally.

Fast Company's Chris Gayomali found out how lucrative all this is while talking with Bodhi's owners. He writes: "Between the photo contracts, guest appearances, and sponsored posts on Tumblr and Instagram, a good month for Menswear Dog earns the couple somewhere in the ballpark of $15,000. When I asked what a bad month looks like, Fung and Kim say they haven't seen less than $10,000 in 'quite some time.'"
· Why This Dog Makes $15,000 A Month [Fast Company]
· Bullshit: "Menswear Dog" Owners Make $15K a Month Off Their Shiba Inu [Gawker]
· This Blogger Will Make $5 Million in 2014, Just By Selling Shoes [Racked]
· Random Fashion Blogger from Utah Makes $1 Million a Year [Racked]