European Fast Fashion Brand Primark Will Finally Enter the US

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Primark, a European fast fashion retailer similar to Forever 21 or H&M, will be entering the American market via leased space in seven Northeastern US Sears stores. The Sears space used for Primark will all be mall-based locations, including a Sears store in the King of Prussia mall in Philly and a store at the Staten Island Mall in Staten Island, NY.

Altogether, Primark will lease 520,000 square feet of space inside the seven Sears stores, six of which Sears will still use for its own retail space as well due to a "streamlined store format," according to the press release. The space will be given to Primark over the next 12 to 18 months. Primark's King of Prussia mall location is expected to open first with the Staten Island Mall following in 2016. The company has yet to disclose the locations of the five other planned stores.
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