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Move over, normcore. The newest internet trend starting to seep into the mainstream media is health goth, which is basically a lifestyle that is comprised of high-performance, monochromatic sportswear and an intense obsession with working out. Marie Claire UK describes it as "traditional goth gone body-conscious."
The Alexander Wang for H&M collection embodies the trend pretty well, but true health goths will probably steer clear of that collab because it's way too mainstream. And, for Oyster at least, the trend is already over now that popular media outlets like Marie Claire and The Huffington Post have caught on.
If you're not ready to call the trend dead seconds after learning its name, HealthGoth.com is alive and well, educating visitors on the lifestyle. According to the site, the trend involves an obsession with the body that can be followed closely through a fitness manifest of sorts called "The #HealthGoth Fitness Bible." It details everything a health goth should know about exercise, including: "Nothing is more Health Goth than self harming by destroying your muscles so they can rebuild themselves." Here's hoping this doesn't catch on with the same velocity as normcore.
· Health Goth: The Latest Trend You've Never Heard Of [Marie Claire UK]
· Normcore's Climax: These Acne Granny Panties [Racked]
· Barneys' Simon Doonan Hates Normcore: It's Deadly, Venomous [Racked]