Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

More Details on Ellen DeGeneres's Upcoming Clothing Line

Photo: Getty Images
Photo: Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Vogue's Hamish Bowles got the scoop on more details surrounding Ellen DeGeneres's new venture into lifestyle and clothing design with the help of Chris Burch. The brand, dubbed E.D., is expected to launch with a capsule holiday collection and expand out from there to ceramics, stationary, rugs, bedding, candles, garden tools, and, of course, clothing.

According to Vogue, all items will be sold on the yet-to-be-launched E.D. website, coming in spring 2015. There will also be pop-up shops and retail partners (which haven't been named yet) selling the line in-store. When the time's right, Ellen will completely transition over to designing: "When I someday decide to stop doing the show," she said, "my entire focus is going to be design."
· Ellen DeGeneres Takes Paris: Inside the Comedian and Designer's Whirlwind European Vacation [Vogue]
· Ellen to Bring a Furniture Design Competition to HGTV [Racked]
· Colette Put a Fashion Parody of Ellen's Selfie on a Sweatshirt [Racked]