clock menu more-arrow no yes

Filed under:

H&M Releases Strict Alexander Wang x H&M Rules

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

One week after Wang x H&M's blowout fashion show-turned-Missy Elliott concert extravaganza, H&M has released an interactive video of Alexander Wang's handpicked collaboration models braving the elements in Wang beanies and bras. Style.com reports that the video was inspired by video games, filmed in an underground theater in London, and set to a Diplo soundtrack.

After the interactive version of the video ends, a countdown pops up ticking down the seconds until November 6th at 10 am EST, when the collection goes live online. The rules are already laid out: Online shoppers are allowed no more than two items per product (so you can't buy more than two different sizes in anything or more than two of the same accessory). Returns or exchanges are accepted within seven days of purchasing for refunds in the original form of payment. After seven days, returns will be accepted in exchange for store credit. The rules also specify that accessories aren't returnable, citing hygiene reasons.
· See the Alexander Wang x H&M Video Here [Style.com]
· 49 Pics of Alexander Wang for H&M You Haven't Seen Yet [Racked]
· A Bonafide Millennial's Tale From Wang x H&M's Bonkers Blowout [Racked]