Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

This Streetwear Brand Wants to be Nasty Gal for Dudes

Photos: Jonny IV
Photos: Jonny IV

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Men's streetwear e-commerce brand Jonny IV is aiming to be Nasty Gal for guys, according to TechCrunch. Founded by Eugene Kang, former head of e-commerce at Forever 21, the online-only Jonny IV offers trend-driven men's apparel and accessories that all ring in at less than $100. Many items are under $50. New merchandise will be stocked weekly, and the company—which has been in beta for four months already—hopes to earn $1 million in revenue by the end of the year.

A quick scan of Jonny IV's offerings reveals that this has to be one of the Internet's leading places to shop for $29 jogger pants for dudes. The joggers must be paying off because TechCrunch and Racked SF report that Jonny IV's month-by-month growth has been around 170 percent.
· Jonny IV [Official Site]
· Jonny IV Wants To Be Nasty Gal For Men [TechCrunch]
· This Startup Wants To Be Nasty Gal for Guys [Racked SF]
· Men's Appetites for Statement Socks Are Insatiable [Racked]