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This Streetwear Brand Wants to be Nasty Gal for Dudes

Photos: Jonny IV
Photos: Jonny IV

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Men's streetwear e-commerce brand Jonny IV is aiming to be Nasty Gal for guys, according to TechCrunch. Founded by Eugene Kang, former head of e-commerce at Forever 21, the online-only Jonny IV offers trend-driven men's apparel and accessories that all ring in at less than $100. Many items are under $50. New merchandise will be stocked weekly, and the company—which has been in beta for four months already—hopes to earn $1 million in revenue by the end of the year.

A quick scan of Jonny IV's offerings reveals that this has to be one of the Internet's leading places to shop for $29 jogger pants for dudes. The joggers must be paying off because TechCrunch and Racked SF report that Jonny IV's month-by-month growth has been around 170 percent.
· Jonny IV [Official Site]
· Jonny IV Wants To Be Nasty Gal For Men [TechCrunch]
· This Startup Wants To Be Nasty Gal for Guys [Racked SF]
· Men's Appetites for Statement Socks Are Insatiable [Racked]