via Victoria's Secret"> clock menu more-arrow no yes

Filed under:

This Victoria's Secret Ad Might Be a Tad Body-Shaming, No?

New, 1 comment
Photo <a href="">via</a> Victoria's Secret
Photo via Victoria's Secret

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Superimposing the phrase "THE PERFECT BODY" in all caps over an image of teeny, tiny, toned, lingerie-clad models isn't going over well for Victoria's Secret. ABC News reports that the brand is getting slammed on social media with body shaming accusations due to its advertising for its Body by Victoria line of bras. Victoria's Secret didn't immediately respond to ABC News's request for comment.

In addition to the Twitter heat, nearly 4,000 have signed a petition demanding an apology from Victoria's Secret and an alteration of the advertisement. Supporters of the petition are rallying on Twitter with the hashtag #iamperfect.

The petition reads: "Victoria's Secret's new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type. This marketing campaign is harmful. It fails to celebrate the amazing diversity of women's bodies by choosing to call only one body type 'perfect.'"
· Victoria's Secret 'Perfect Body' Campaign Draws Social Media Outrage [ABC News]
· Victoria's Secret Goes Down in Lawsuit Over the Word 'Pink' [Racked]
· Journelle Poaches Victoria's Secret Design Alum for Debut Line [Racked]
· Victoria's Secret Shopper Told to Breastfeed In An Alley [Racked]