Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

J.Crew Promises People Puppies, Offers Clothes Instead

Photo: J.Crew
Photo: J.Crew

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today in marketing lessons from J.Crew: If subscribers won't open brand emails teasing weekend sales, tease false promises of puppies instead. This morning, J.Crew subscribers were treated to an email with the subject line: "Puppies!!" and then the inside copy read, "Not really, but this should make you smile," followed by a sales alert. Cue the angry tweets of disappointment.
· Behind the Scenes of J.Crew's NYFW Presentation With Jenna Lyons [Racked]
· Meet The Bloggers Tracking J.Crew, Anthro and Lulu's Every Move [Racked]