J.Crew Promises People Puppies, Offers Clothes Instead

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Today in marketing lessons from J.Crew: If subscribers won't open brand emails teasing weekend sales, tease false promises of puppies instead. This morning, J.Crew subscribers were treated to an email with the subject line: "Puppies!!" and then the inside copy read, "Not really, but this should make you smile," followed by a sales alert. Cue the angry tweets of disappointment.
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