Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Gwyneth Paltrow's Stocking GOOP With Clean Beauty Products

Photo via <a href="">Goop/</a>Twitter
Photo via Goop/Twitter

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today, Goop added new, clean, non-toxic beauty products to the Goop shop. Brands include Beautycounter, RMS, Kjaer Weis, Tata Harper, and Ilia Beauty, and the offerings include everything from eyeshadow to cleanser to "bathsalts for inner peace." Know that it's all Gwyneth Paltrow-approved. "For the goop shop, we did the vetting for you, so that you know that your intention to shop clean aligns with what we're offering on our shelves," a Goop blog post reads.
· Goop Beauty [Official Site]
· Clean Beauty [Goop]
· Tracy Anderson Introduced Gwyneth to Her New CEO [Racked]
· Goop Names New CEO, Announces Plans For a Private Label [Racked]