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Gwyneth Paltrow's Stocking GOOP With Clean Beauty Products

Photo via <a href="https://twitter.com/goop">Goop/</a>Twitter
Photo via Goop/Twitter

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Today, Goop added new, clean, non-toxic beauty products to the Goop shop. Brands include Beautycounter, RMS, Kjaer Weis, Tata Harper, and Ilia Beauty, and the offerings include everything from eyeshadow to cleanser to "bathsalts for inner peace." Know that it's all Gwyneth Paltrow-approved. "For the goop shop, we did the vetting for you, so that you know that your intention to shop clean aligns with what we're offering on our shelves," a Goop blog post reads.
· Goop Beauty [Official Site]
· Clean Beauty [Goop]
· Tracy Anderson Introduced Gwyneth to Her New CEO [Racked]
· Goop Names New CEO, Announces Plans For a Private Label [Racked]