Birchbox Users Urge the Company to Go Cruelty-Free

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An online Care2 petition to get Birchbox to stop featuring cosmetics from companies who test products on animals has over 47,000 signatures already. According to a Care2 press release, MA resident Jess Barnett canceled her Birchbox subscription after discovering that Birchbox included samples of products from companies that aren't animal cruelty-free. She started the petition after emails with customer service representatives left her feeling dissatisfied with the company's response.

The petition reads: "Your monthly beauty product subscription service is a fantastic innovation. Unfortunately, many of the companies you partner with aren't so innovative, still using out-dated and unnecessary animal testing on their products. Beauty can and should be cruelty-free. Please only partner with cruelty-free companies and products." Barnett named Estee Lauder, Shiseido, and Unilever as companies with which she hopes Birchbox will cut ties.
· Boycott Birchbox Until They Go Cruelty-Free! [Care2 Petitions]
· India Bans All Imported Animal-Tested Cosmetics [Racked]
· How Birchbox Founders Cold-Emailed Their Way to Success [Racked]