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Adweek reports that Ikea has launched a robotic mirror prototype in one of its UK stores that will feed onlookers compliments as they walk by. According to research gathered by Ikea, 49% of Brits don't receive any compliments on their appearance in an average week, 43.6 million people in the UK are critical about their own appearance, and one third of the nation feels like they look their worst on Monday morning. Enter the "Motivational Mirror," a technology-equipped mirror that will scan a person's body and deliver targeted compliments to whoever is standing in front of it.
The mirror cycles between a tightly curated repertoire of compliments, all delivered in a British accent. Ikea's research revealed that the top compliments that customers liked to hear included: "Your eyes are mesmerizing," "Have you been working out?" and "Your skin is glowing." The retailer hasn't solidified plans to mass produce the mirror yet, although if customers respond well to the prototype the mirrors could make their way to US Ikea stores.
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