Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Men's Health magazine experienced the wrath of Twitter overnight after publishing and tweeting a story titled "How To Talk To Women About Sports." The story, written by a woman (it should be noted), explains that women don't want to talk stats during sports games and instead, men should lure women onto the couch with tales of which sports player is married to which reality star and who overcame cancer this year.
According to the LA Times, Twitter was set ablaze after the story was published, garnering 4,800 @MensHealthMag mentions within two hours. The backlash was so severe that Men's Health took to Twitter to issue an apology.
Apologies for our "talk sports with her" story. It missed the mark and the negative feedback is justified. We've deleted it. [part 1]— Men's Health Mag (@MensHealthMag) October 7, 2014
It wasn't meant to suggest that women are in any way inferior to men, in sports, or anything else. But … we're sorry that it did. [part 2]— Men's Health Mag (@MensHealthMag) October 7, 2014