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Nick Jonas and His Abs Show a Sneak Peek of the New Ksubi

Photo: Ksubi
Photo: Ksubi

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Cult denim and streetwear brand Ksubi has figured out how to grab maximum eyeballs in advance of its relaunch in spring 2015. For the "Grind Issue" of Flaunt Magazine, Nick Jonas is wearing Ksubi jeans and a T-shirt, and just happens to be showing off major, major abs.

Dressing celebrities is kind of Ksubi's thing. At its height, WWD reports that Kate Moss, Madonna, and Nicole Richie all wore the Australian brand. It's currently undergoing a rebirth after having been acquired by the LA-based Breakwater Group in July of 2013, and will now be manufactured in California. When Ksubi's relaunch happens in the spring, the brand will offer jeans, jackets, T-shirts, and rompers for women, and denim, tees, and swim shorts for men. Prices will range from $120 to $280.
· Ksubi Making Return in U.S. [WWD]
· Ksubi is making a comeback [Vogue Australia]
· Nick Jonas Does His Very Best Marky Mark Impression, Bless His Heart [Racked]