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Here's JCPenney's Plan for the Future

Photo: Getty Images
Photo: Getty Images

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JCPenney executives are currently presenting the future of the company to analysts and investors in an all-day NYC event dubbed "Analyst Day," and The Street's Brian Sozzi is liveblogging the entire show. JCPenney's Mike Ullman opened the event from on top of a Segway, speaking of the company's goal to "fit every body" and stating that fast fashion isn't going anywhere.

There was a mid-morning fashion show (set to Ariane Grande, no less) to explain how the company is going after millennials now. JCP execs outlined plans for more Sephora store openings inside stores and an expansion of the Liz Claiborne brand, as well as rebranding of its home brand, JCPenney Home, which prompted not-too-far-off comparisons to Zara Home.
· J.C. Penney Shares the Vision for Its Future With Analysts Today [The Street]
· Fired JCPenney CEO Has a Promising New Startup [Racked]
· Former JCPenney CEO Ron Johnson Tried To Resign Three Times [Racked]