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Starting next year, Walgreens customers will be able to turn their healthy habits into savings. The Chicago Tribune reports that the national drugstore chain is partnering up with WedMD for a program that will give Balance Rewards loyalty card points to card members who log personal health info like the number of daily steps or glucose levels into the WebMD Healthy Target app.
"Walgreens rewards points become the incentive gauge to have them use (the app) more. They now have this financial incentive to engage in these healthy behaviors," WebMD CEO David Schlanger says. Walgreens is also going to include some of WebMD's health content in stores and on its website. The integration of the two companies means WebMD will include info on its websites about Walgreens online prescribing refills, but Walgreens will stop short of sharing actual prescription information with WebMD.
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