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Somehow, in True Religion Brand Jeans' world, the words "Be So Bold" mean arrogantly walking to a ping pong table in a crowded bar. How else to describe this bizzaro commercial that Marketing Land calls a "millennial-fueled, hipsterific display of over-the-top, pompous self importance."
In the True Religion ad, a pack of denim-wearing pretty people strut through a bar while dramatic music plays. One tatted-up guy makes the international "I'm watching you" hand motion, then later picks up a ping pong paddle. You wait for something to happen, but nothing else really happens. They don't even play ping pong!
The Be So Bold ad hypes the relaunch of True Religion's Fearless Style line of jeans, and is part of a campaign running through October 24 that asks social media users to share their own "bold statements of personal expression" with the hashtag #BeSoBold and #EnterToWin. According to Marketing Land, winning entries will be displayed on nine-foot digital storefronts in new stores opening this fall in New York, LA, Chicago, Las Vegas, and DC. The grand prize winner of the contest gets a $1000 shopping spree.
· True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials [Marketing Land]
· Watch Jourdan Dunn and Cara Delevingne Get Those Matching BFF Tattoos [Racked]
· Watch Ballerinas Make Magic In AG's New Jeggings [Racked]