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YouTube haul videos aren't just for tweens who really connect with Bethany Mota's enthusiastic shopping experiences at American Eagle. According to data collected by Google, haul videos are hugely influential in how a large demographic of shoppers will spend their money this holiday season. More than 1 billion people visit YouTube each month, and videos with "haul" in the title have been viewed more than 1.1 billion times.
A Google consumer survey conducted during September 2014 revealed that one in four shoppers will look up a video related to a product while inside a store to help decide whether to make a purchase. This year, viewers have watched over 5.6 million hours of haul videos, and that number is only climbing as the holiday season comes closer. Google reported that haul video viewing will peak on the weekend of Black Friday—last year, Bethany Mota's Black Friday haul video brought in over 2.7 million views alone.
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